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Our solutions are tailored to your school’s needs

Turn the page on low application numbers, poor quality candidates and lengthy processes with Chapter Education.

Find your audience
Tell your story
Create Happy Endings

Are you at Multi-Academy Trust?

Find out how Chapter can help you promote vacancies across all of your schools and attract a large volume of candidates

Are you a school?

With Chapter, you can stand out from stiff competition and tell your story.

Advertising your vacancy to the right audience

Chapter is the education arm of public sector recruitment specialists Jobsgopublic. This places us in an incredibly fortunate position with nearly two decades of recruitment experience and a ready-built audience to match.

Once you partner with Chapter, you will have the option of taking advantage of Jobsgopublic’s considerable education audience which includes teachers, senior leaders and support staff.

Schools, academies, MATS and local authorities that advertise with Jobsgopublic have seen their vacancies receive a considerable boost in quality application numbers. especially when accompanied by one of Jobsgopublic’s highly effective enhancements, where vacancies can receive up to 150% increase in views.

Get in touch to find out how taking advantage of Jobsgopublic’s considerable education audience can help give your vacancy the boost it needs.

Boost your social media presence

There is no denying the increasing power of social media in all aspects of modern life – from staying in touch with friends, getting your news and…recruiting new talent.

The ways that candidates are using social media in their job search are continuously developing. There is no doubt in our minds that if you are not using social media channels as part of your recruitment strategy then it will damage your chances of recruiting the best talent.

Our social media experts have spent significant time developing our social media offer to ensure that we can help you get maximum exposure on the most popular platforms. Our Social Media Promotions will allow you to take advantage of the considerable Jobsgopublic social media audience – using visually engaging posts that drive traffic to your vacancies.

Our advertising options will allow you to target highly relevant candidates on their favourite social media platforms. Our adverts use engaging images and videos and highlight key features and benefits of your vacancy and organisation. We then target candidates based on location, interests, job title, employer, skills and experience.

Find out more about how you can grab candidates’ attention on some of the most popular sites in the world.

Get to the top of Google searches

With 91% of job searches starting on the world’s most popular search engine, if your vacancy isn’t visible on Google then you’re unlikely to attract the necessary attention to fill the role.

Here at Chapter, our Google accredited team can ensure that your vacancies appear at the top of relevant searches. Conducting in-depth research to find out exactly what search terms your target audience are using, we will make sure that your ads are being seen by the right people.

Able to target candidates by location as well as the searches they’re making ensures that ads are only seen by the most relevant candidates – no more irrelevant applications.

Targeting users in this way also allows us to target passive as well as active candidates – significantly widening your audience.

Find out more how our team can get your ads in front of the right people.

Get your adverts in front of the best senior candidates

Our experience has shown us that when it comes to senior positions, to attract the right people you will likely need to go out and find them.

Quality candidates for senior positions are amongst the smallest candidate pools in school recruitment. This therefore significantly restricts your audience of active candidates. This is why so many senior recruitment campaigns are unsuccessful – appealing to a limited pool of suitable active candidates simply isn’t enough.

Here at Chapter, our senior recruitment service takes a different approach.

Following a clear brief from you regarding exactly the type of candidate you’re looking for; our team will go out and find candidates that match that brief. We do this through a variety of innovative online search methods and digital attraction. Once we have found them, we directly contact these candidates with details of your vacancy and school, ensuring that the benefits and opportunities are clearly communicated.

With 90% of senior candidate only reading the adverts that are placed in front of them, this service ensures that your senior vacancies get the attention that they need to be successful.

 

Tell your story the right way

At a point when attracting quality candidates is increasingly challenging, not making the extra effort to ensure that your adverts are well-written is inexcusable. This is especially true when our studies have shown that 80% of candidates would be put off by a badly-written advert.

Every school, academy or trust has their own unique story to tell and your job advert is your opportunity to tell it. Our team of professional copywriters know what candidates respond to, what they want to know and what will motivate them to hit that ‘Apply’ button.

The team at Chapter can bring your job advert to life – securing top quality applications from the best candidates.

Create a dedicated recruitment site

Building trust with candidates can be crucial when it comes to securing those all-important applications.

The best way to build trust with candidates is by giving them all the information they would want without having to search too hard for it. Our studies show that 98% candidates will research a school before applying – chances are, if they have to look for too long then they simply won’t bother.

Our recruitment microsites are built to allow candidates access to all the information they might need before they apply. By making this information clear, exciting and easy to find, candidates will then not need to go elsewhere to find it.

The shorter the journey to find what they want, the more likely your prospective candidates are to apply. A dedicated recruitment site provides transparency, builds trust and will boost your response.

Perfect your process – from start to finish

The fact that only 1% of teachers could identify a single school that provided a positive application experience highlights a severe problem. From our experience, we have found that whilst many schools are aware that there are faults in their recruitment process, they aren’t sure where the specific faults are or how to resolve them.

Here at Chapter, the combination of almost two decades of recruitment experience and considerable education HR expertise places us in a unique position to help schools improve their candidate experience. We will work with you to identify the areas in which your recruitment is falling short and recommend the suitable solutions.

The solutions may be implementing a combination of our innovative products and services. We also offer the opportunity for a member of our team to come to your offices to conduct training on a variety of topics including:

  • Safer Recruitment
  • Writing a jobs advert
  • Using social media in recruitment

Get in touch and embrace stress-free recruitment.

Online Applications & ATS

Our considerable candidate research provides crucial insights to what teachers are looking for. One of the most significant findings is an increasing preference for online application forms (80% of candidates) – preferred even over simply submitting a CV and cover letter.

In a candidate driven market, it is crucial that your application methods align with candidate preference. 22% of job seekers claim they wouldn’t apply for a vacancy if they couldn’t do so on an online application form.

Our online application is easy to use and, especially when coupled with our ATS system, streamlines the entire recruitment process for both candidate and employer.

Ask the exact questions you want in order to establish if candidates are suitable before all applications are collected in one place to be reviewed. Our system also allows for multiple members of your team to review and score candidates – you can then contact the successful and unsuccessful candidates with a click of a button.

Moving the entire process online will save you and your team valuable time and provide candidates with the process that they want.

Get in touch to find out more about how our application form and ATS will revolutionise your recruitment.

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15-17 St Cross Street
London EC1N 8UW

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